Have you ever thought about quitting your job to pursue your passion full time? If so, you're far from alone. Today on the podcast, we're joined by Karissa Norfleet of Simply Done Donuts who has been in your shoes. She's sharing her journey from leaving her corporate job to opening the doors to her first retail location. Karissa gets candid about the highs, the lows and everything in between.
Founder and Owner of Simply Done Donuts in Atlanta, Georiga
LINKS + RESOURCES:
For Simply Done Donuts catering, call: (678)772-0523
Contact Karissa: firstname.lastname@example.org
3 KEY TAKEAWAYS:
1. Find a way to test out your idea first
Karissa wanted to leave her corporate job to start her donut business, but wanted to figure out how the market would respond, where her customers were predominately located and what kind of product they would like best. Even though she dreamed about opening a retail store, she started with a food truck. The truck enabled her to travel to different neighborhoods and be able to work nights and weekends to test her vision.
2. There are hard moments
When you're working a full time job that you're not passionate about, it can be easy to romanticize the idea of being your own boss. But the truth is: it's hard. You'll encounter issues you don't know how to handle and problems you don't have the expertise to fix, you'll work incredibly and worry about things that don't have to do with your passion (like accounting and permits and payroll). With those hard moments, comes big reward. But, remember to be realistic when deciding if it's time to leave your job to pursue your dream full time.
3. If you think it's for you, just start.
Yes, we just said that it'll be hard (and it will be), but if this is journey your meant to walk then find a way to start. Karissa's parting words of wisdom was just that. And she's so glad that she took the leap to start her business.