LYP 067: Your Personal Brand: What Is It and How to Elevate It


Personal brand, leadership climate, reputation... whichever term you like to use, they mean this: People have a perception about who you are and what you do. It might be a great one or a poor one. But it exists. And since it exists—and is incredibly important when launching a new business, idea or project—it's a good idea for you to know what yours is and how to take it to the next level. 

On today's episode, David, Jeff and Kevin talk about the idea of a personal brand, why it's important and practical steps you can take to continue to improve yours. We hope this episode helps you the next time you pitch, present and launch. When you're done, download our free Personal Brand Assessment. You'll get immediate access when you join the Elevator Pitch waitlist. 

Welcome to Episode 67 of The Launch Youniversity Podcast.

Three Takeaways: 

1. You're personal brand is both your stamp and shadow. It's not just how you present yourself and what you try to be (your stamp). But it's also what people say and think about you when you leave (your shadow). Your personal brand is a combination of both. Tap into your emotional intelligence and think "what's it like to be on the other side of me?" You may realize that you dress well and present well and are kind... but you're always 15 minutes late, and people probably get tired of always waiting for you. You know your stamp, find your shadow. 

2. It doesn't cost money to improve your brand. When we hear personal brands, our minds immediately go to big name influencers who have the resources for an expensive website, speaking coach and wardrobe. That's not what you need to have a good personal brand. Show up to meetings early, commit to keeping a positive attitude in conflict, remember and acknowledge your team's birthdays and milestones, try to listen to others more. Those small, free steps will take you far. 

3. Be who you are, all the time. What we mean is, don't be a certain way in front of certain people, and a different way in front of others. We've all known the boss who is delightful in meetings with key people in the company, but brings a chilly and hostile environment to their direct reports. Decide who you want to be, and be that person to everyone. 

LYP 066: Celebrate Well: The Secret Fuel for Launch

A pause to celebrate creates energy and momentum. It can be the fuel to rocket power through the next launch. 

Celebrating reminds us of the why. 

They don't all need to be big, planned productions. They can be small and spontaneous, but it's important to make your team feel like they're seen, appreciated and celebrated. 

If you're not in the habit of celebrating frequently, add it to your calendar. 

If you're not inheriently inclined to plan celebrations, choose someone on your team who's happy to. 

Take what you do very seriously, but never take yourself too seriously. 

What if you're self-employed?

LYP 065: Using Data to Launch Intelligently and Responsibly


There's a lot of data out there. From website and social media metrics, to sales and lead numbers. But which ones matter? Which ones do you need to focus on? Meet Bradley Martin.

Bradley is an expert at helping organizations grow. Today, he's talking with Kevin about how to analyze data correctly, use it responsibly, and turn it into action for your organization.

Welcome to Episode 65 of the Launch Youniversity podcast.


The Launch Loop: The free ebook

Design Thinking



Survey Monkey




1. Your intuition isn't always right. 

As launchers, we get so married to our ideas, that it skews our ability to be objective when it comes to measuring their effectiveness. This is why testing is so important. Test multiple versions of your idea in an A/B test. You'll probably be surprised at what your customers are drawn to. 

2. Align your metrics with your business goals.

There's a lot of data out there. You can easily get caught up in vanity metrics, or metrics that are just matter to you personally (for example: I want 10,000 Twitter followers). But if your overall business goal is to close leads through email... then your email metrics need to be more important than your Twitter followers. It doesn't mean that trying to increase followers is a bad thing, it just means that you're spending time on what's most effective. 

3. Focus on your minimum viable product.

Get to the heart of the problem you’re solving, make a simple version of your product, and then take it to market to see how you can improve it. Don’t try to build the LAY-Z Boy, first make the stool. Talking to your customers is the most valuable data.

LYP 064: CEO of Roam, Peyton Day, on People, Culture and Setting Yourself Apart

Roam started the way that all the best businesses do… with a problem that needed to be solved.

When the recession hit in 2008, corporate businesses were cutting costs by shutting their office doors and sending employees home to work remotely. This happened to five friends in Alpharetta, GA. They could work from home, where their day would be filled with distractions. They could work from a coffee shop, where they’d have to fight for a good seat and a wifi connection. Or, they could open their own place to have coffee, share ideas and work alongside others.

Now, 10 years later, the space they dreamed of is called Roam. Roam is an innovative coworking space with multiple locations throughout greater Atlanta. Today on the podcast, we’re joined by Roam CEO Peyton Day as he shares the journey to get Roam launched and what all launchers can do to set themselves apart from competition.

Welcome to episode 64 of the podcast.

LYP 063: Positioning Yourself For New Opportunities


We grow the most when we take on a new assignment or challenge. But how do we position ourselves in a way where people trust us and think of us when those new opportunities arise? On today's episode, David and Kevin talk about practical ways to make sure you're prepared when the next opportunity comes your way. 

Welcome to episode 063 of the podcast. 


Linchpin by Seth Godin

The Predictable Success Leadership Quiz (by Les McKeown) 

Plywood People


1. Kill it where you are

The best way you can show that you're ready for the next step is to be operating highly effectively in the role you already have. This goes beyond doing a great job in your day-to-day tasks... how are you setting the company you serve up for more success? What can you automate, delegate and systematize? 

2. Know where you add value and make specific offers to help

Once you know where you can bring the most value, take it a step beyond telling someone "let me know if you need anything!" Instead, say "I heard you mention that you could use help with [XYZ] I feel like I could add value here and would love to help you take on that project." If you're specific, kind and humble... most people will be happy for the help.  

3. Cultivate relationships

Some people love to network and for others it's the awkward bane of career existence. We're inclined to think "If I keep my head down and work hard the right people will notice me and promote me." But it doesn't always happen that way. Relationships are huge forces in positioning yourself for your next role at work. This doesn't mean being the person who only gets to know people who can help them climb to the top (nobody likes that person). But it does mean asking people about their story and genuinely caring about their answers. If your role interacts with their role in anyway, reach out to them. 

LYP 062: Dealing with Conflict, Different Opinions and Challenging People

No matter how much you may love your job and your coworkers... you will 100% encounter conflict, different opinions and challenging people in the workplace. It's normal! And it's not always bad. When you come across these less-than-comfortable moments, Kevin and David are sharing what the best course of action is.

Welcome to episode 62 of the podcast.

LYP 061: Communication Is Multiplication

In this week’s episode, Launch Youniversity members Jeff Henderson and Kevin Jennings discuss communicating new ideas. Launchers tend to believe that their idea alone is magic, but Jeff and Kevin explain why communication, messaging and phrases are key to true impact. When pitching an idea, it’s not about information, it’s about buy in.

Welcome to Episode 61 of the Launch Youniversity Podcast.

LYP 060: Why Your Pitch May Not Be Working

You happen to find yourself on an elevator with a person of significance. You have a short amount of time to pitch them what you’re doing in a compelling way. How? Selling an idea in a very clear and concise manner, in a short amount of time, and inspire the person you’re pitching to take action. That, friends, is an elevator pitch. Whether you know that analogy, or this is the first time hearing about it, you’re elevator pitch matters. Good ideas die with bad communication. This episode is about finding, refining, and improving your elevator pitch.

LYP 059: Rituals Over Resolutions


If you're learning to play an instrument, 1 hour of practice over the course of 10 days is much more effective than 10 hours of practice in 1 day. Interesting, right? That's because small steps, consistently taken, over a long amount of time is how humans are wired to learn, grow and change best. Our daily rituals and habits are a key component in helping us do all of those things. They don't need to be two hours long, but they need to be consistent and manageable. On today's episode, Kevin and Jeff share their daily rituals and ways that you can develop your own in 2018. 


1. Your night ritual matters just as much as your morning one.

Google “early morning routines of successful people” and you’ll find hundreds of articles, maybe even thousands. And for good reason, a smart morning routine is a proven way to mentally set yourself up for a happy and productive day. But the mornings tends to get all the credit while we forget about the evenings. Instead of falling asleep on the couch watching Jimmy Fallon, create an evening ritual. It could be laying out your workout clothes for the next day, grinding coffee beans, bookmarking your next day’s devotional, making your lunch, etc. A great day begins the night before.

2. Your rituals are for you.

Don’t just go through the motions of a ritual because books and articles and podcasts told you to do so. Whether it’s a morning, work day, driving or evening ritual… consider how you want to feel when the ritual is over. Inspired and encouraged? Organized and prepared? Customize your plan and ritual to practices that will help you feel that.

3. You already have rituals

You might be thinking “I don’t have any rituals and I don’t have time to add any.” But you do. What are the things that you do on a consistent basis? Do you watch 2 or 3 hours of TV after dinner? Do you read when your kids go to bed? Do you stop for coffee most mornings? Those are rituals. Take a look at what your rituals already are and assess if they’re working for you. If not, assign their time to something else that will.


Tony Robbins

Jeff’s Prayer Ritual:

  • What are 7 things you’re grateful for right now?
  • What are 7 things you’re praying for 10 or more years from now?
  • What are you praying for God’s help on now?


LYP 058: Rocket Fuel: 10 Ways to Launch Your New Year

Happy 2018, launchers! It's a new year, and we're spending today's episode getting practical on ways you can accomplish your goals. Jeff, Shane, David and Kevin are on the podcast sharing advice for starting the year right, questions to ask yourself, and what their personal goals are in 2018 (and how they plan on achieving them).

Welcome to episode 58 of The Launch Youniversity Podcast.



Don't worry about taking notes today, because we have all links, questions and prompts discussed on today's episode in a free, downloadable planning guide for you.

LYP 056: Become a Better Listener: The Framework You Need to Bring Value to Others

Leadership skills can only take you so far if you're not a good listener. A few years ago, Shane began working with a Listening Coach. Through working on his listening skills, he learned that being a good listener is a lot more than just sitting quietly while another person talks. True listening is about helping people self-discover their own solutions. 

Welcome to Episode 56 of the Launch Youniversity Podcast.

LYP 055: Atlanta United's Matt Moore on Launching a Sports Team and Building a Community

If you live in Greater Atlanta, then you've heard of the city's newest sports team: Atlanta United FC. In 2017, it's inaugural year, excitement for the new soccer team completely took over the city of Atlanta. Today on the podcast, Jeff and Shane sit down with Matt Moore, the person behind the successful launch. He's sharing his experiences with us over the last two years of building community buzz, testing content on social media and truly getting to know and connect with your customers. 

Welcome to Episode 55 of The Launch University Podcast.

LYP 054: Shane's Ironman: What We Can Learn From The Pursuit Of A Bucket List Goal


Do you have a big, bucket list goal? Maybe it's running a marathon or maybe it's starting your own company. Shane wanted to participate in an Ironman Competition: A 2.4 mile ocean swim followed by a 112 mile bike and lastly, running a full 26.2 mile marathon. 

Participating in a competition of this magnitude isn't something you can just decide to do one day. It takes months of dedicated training. Earlier this month, Shane reached his goal (congratulations, Shane!) and today David is sitting down with him to talk about what he did, and what anyone can do, to reach their bucket list goals. 

LYP 053: The Best of Launch Youniversity 2017 Pt.1


It's been a great year of interviews and conversations here at Launch Youniversity! As you begin to wrap up your year, here are a few of our favorites about community, branding, and scaling. 

Welcome to Episode 53 of the Launch Youniversity Podcast 


Clay Scroggins' Full Episode

Eryn Eddy's Full Episode

Shane and David's Full Episode

Jan Smith's Full Episode

Justin Miller's Full Episode


Clay Scroggins on Thinking Critically

Critical thinking is a skill you practice in tandem with choosing positivity. It's looking at any given situation and asking yourself "How could I or we add value here?" 

Eryn Eddy on Building a Community

Don’t use social media as a megaphone. Use it as a way to engage with your audience. Talk with them, not at them.

Shane and David on Personal Branding

Your brand stamp is what you say about yourself, but your brand shadow is what others say about your brand. 

Jan Smith on Delegating

If you are willing to replicate and delegate, your business can grow beyond you. Jan could only sell a limited hours of her time so she made an effort to teach and replicate her skills with others she felt had the musical knowledge. This allowed Jan and her team to replicate and delegate efficiently to new staff without losing the quality of working with Jan personally.

Justin Miller on Self-Care

Even passion needs to take a back seat to personal care. For Justin, this means setting boundaries with his schedule. It means time blocking parts of his day to pour into his team. It means acknowledging that even though he is saving lives in Africa, his wife and child always come first. Passion is an incredible thing, but we need to steward it correctly to be successful with it. 

LYP 052: Get More Done: Time Management Tips You Need Today with David and Shane

Welcome back to another episode of the Launch Youniversity Podcast! 

Today, Shane and David are talking about the techniques they use to manage their day, take care of their to-do lists and achieve their goals. If you've ever thought about all the things you want to accomplish and thought "How will I ever get this done?" then this episode is for you. 

LYP 050: Carey Nieuwhof's Tips on Launching, Growing and Mastering Your Schedule For Good


This episode originally aired on 01/26/2017

This week, Launch Youniversity is honored to be joined by Carey Nieuwhof. Carey is someone who people might look at and think "how does he do it all?". Carey serves as a Senior Pastor at Connexus Church in Toronto. He has a blog with several million readers. He writes and publishes books. He has a top leadership podcast with millions of downloads. And. last year he launched an online course called The High Impact Leader.

But the thing is, Carey will be the first to tell you that he isn't Superman. However, has learned to master his energy and schedule. Through all of his experience launching, Carey has more than a few words of wisdom to share with the Launch Youniversity listeners. We hope you enjoy this interview as much as we did.